So This Happened: Nintendo Drops 3DS Price to $170 on August 12

July 28, 2011

I said these words regarding the 3DS launch price during our 1/25/11 podcast, “Specifically Weird” (around the 0:18:00 mark, specifically):

 I saw Reggie’s thing today about major titles coming after E3 and I was looking at my preorder confirmation of that thing and I was just like, ‘Do I want to cancel this?’ And the more I thought about it, the more I was like, ‘No,’ because that thing is not going to go down in price ever. For at least two or three years, you are going to pay $250 for this thing, no matter where you get it…”

Today, Nintendo of America officially announced this:

Nintendo of America today announced plans to drop the suggested retail price of its portable Nintendo 3DS™ system to $169.99 in the United States, as new games based on some of the world’s most beloved video game franchises head to the system. The new price, down from the suggested launch price of $249.99 and effective Aug. 12, makes an outstanding value even better and sets up a strong holiday season for the system.

“For anyone who was on the fence about buying a Nintendo 3DS, this is a huge motivation to buy now,” said Nintendo of America President Reggie Fils-Aime. “We are giving shoppers every incentive to pick up a Nintendo 3DS, from an amazing new price to a rapid-fire succession of great games.”

Alright, Nintendo. Okay. You got me.

I’m officially a sucker. Thanks for that, good job, everybody. Well done, all of you. Totally got me, there. Bring Ashton out, serve up that crow on a silver platter.

I don’t think anyone expected Nintendo to panic and slice the price so drastically a mere five months after its initial launch, stateside (what is it with these five-month-later fuck you’s?). Their reward for being an early adopter (of which there are 830,000) is the promise of 20 free downloadable classics, among which is Balloon Fight because apparently we’re not insulted enough already. 20 downloadable retro classics does not add up to an $80 value for me, but I’m sure that’s good enough for someone out there.

It’s pretty rough to be a fan of the older, Japanese game companies right now. Nintendo, like Capcom with their fighters, is trying to make absolutely sure that there is no good reason to be an early adopter ever again. Lesson learned.

[via Joystiq and, again, Joystiq]

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One comment on “So This Happened: Nintendo Drops 3DS Price to $170 on August 12

  1. Jared Jul 28, 2011

    It may have sold slow before, but the 3DS is gonna sell like hotcakes now, especially considering that Super Mario 3DS and Mario Kart 3DS are both coming out in November. On August 12th, I’m getting myself a 3DS!

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